Coca Cola CIO is set to highlight the need for better communication to weather the storm

Esat Sezer, SVP & CIO for Coca Cola Enterprises, has confirmed attendance as the keynote speaker at the CIO Summit US, one of the most important meetings this year for America’s top CIOs.

The summit, which will be held from September 8-10 in Scottsdale, Arizona, has been highlighted as a vital meeting place for all major companies across the US and their CIOs to discuss future investments in order to create an economic upturn for America.
In today’s world, corporations such as Coca Cola Enterprises have the financial reserves to weather the economic climate with the ability to increase their spends over the next year. Stability in US markets are vital during the last quarter of 2009, and we need to see the major players in business come together to execute and promote their companies, creating vital partnerships and investments with each other in order to steer the nation out of any further economic decline.

Sezer is set to highlight the need for better communication, internally and externally, referencing to Coca Cola Enterprises’ 6 month migration to SaaS, and the benefits this has drawn from its increased Employee Productivity and essential Cost Management. He will be joined by impresarios such as Rajesh Rawal, SVP & CIO of Burger King Corporations, Cassio De Oliveira, VP & CIO of Panasonic Corporation of North America, Mike Goodwin, SVP & CIO of Hallmark Cards, Inc., and Paul Johnson, EVP & CIO of BB&T, amongst 50 other visionaries at the meeting in September.

The unstable nature of the climate requires forward-thinking and visionary executives who operate and make decisions outside the vacuum of directors. It is vital that to stabilise the economy, America needs to look towards its large corporations which span over a wide spectrum of markets for quick decisions that will hopefully create an uprise.
Ironically, the world is now relying on companies like Coca Cola and Burger King to help shape its economy – how did we arrive at a place where unhealthy junk food corporations could be the answer to the world’s economic crisis?