
Gary Greenwald, Chief Innovation Officer, Citi – Finance talks exclusively for MeettheBoss.TV
It was nearly a year ago that President Barack Obama exhorted listeners during a weekly radio talk to "discover great opportunity in the midst of great crisis." And in an exclusive interview for MeetTheBoss.TV Gary Greenwald, Chief Innovation Officer for Citi Finance shares his experiences in taking Obama’s advice through the company’s core businesses.
Citi, which has ceded a 27 per cent stake to the US government in return for repeated bail-outs, has continued to invest during the crisis, developing areas that were less affected to win back the hearts and minds of their consumers. Gary speaks candidly about such plans for MeetTheBoss.TV, “I think in the transaction banking industry the risks are both understood and reasonably well managed. The crisis of the last year was not in transaction banking”.
Investment in new technology and innovation in areas such as payments and transaction banking has worked well for Citi – so far. Ecommerce and the growth in Digital identity as been a key area of focus for them. “We need to claim ground that is a core competency of banks tied to trust” Gary Continues “you will see more and more activity by banks in this world of digital identities and online credentialing.” Such moves are backed by the now risk-averse bodies controlling finance institutions “Regulators like what we are innovating as it is tied to reengineering of process that result in control and efficiency”.
Having a transaction and service business at the core of a bank is very important post crash. And Citi with its renewed focus seem to understands this.
To watch the interview in full visit MeettheBoss.TV