Thursday, 28 January 2010

iPad for business? MeetTheBoss TV thinks so…


Apple CEO Steve Jobs announced yesterday the launch of the iPad, and the world’s businesses watched in anticipation.

Richard Owen, Vice President of online executive television channel www.MeetTheBoss.tv was paying special attention. “MeetTheBoss TV broadcasts candid interviews from the world’s most powerful business leaders,” he explains. “Any new hardware that can run our services and potentially open new markets to us is a great opportunity.”

In Steve Jobs’ own words the iPad is a “magical revolutionary device”, but critics have their doubts. Steve Hilton of Analysis Mason was among the first: “from the enterprise perspective, It doesn’t have common office productivity tools, has a 10-hour battery life when WiFi isn’t running. Not enterprise material.”

“It’s an enterprise security officer’s worst nightmare, easy to steal off employees’ desks.”

Not everyone agrees. A survey taken by app toolmaker Appcelerator found that app makers considered Apple’s tablet to be a much more business-focused device than the iPhone: “it’s poised to change how mobile workers conduct business. It’s more mobile than a laptop, more powerful than a smartphone.”

Richard Owen, VP, MeettheBoss TV concludes: “it’s hard to tell how well the iPad will be adopted amongst business executives, but we cannot escape the fact that millions will buy it owing to the Apple brand. We want to provide our customers with great service on as many platforms as possible.”

MeetTheBoss TV, he says, will be “one of the first” business resources to have an app available for the iPad’s general release.

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