With the Kodak Theater capturing the smiles of last night’s Oscar winners, Jeff Hayzlett, CMO of Kodak, sits down with MeetTheBoss.tv to discus how an impressive corporate turnaround has let their customers know “It’s time to smile”.
When you think of Kodak, film, pictures, and cameras come to mind. And this was the concept Kodak was looking for, before the recession. “We were experiencing double-digit growth in our digital products”. So what happens when revenues for film are at $5 billion and the market falls to being worth just over 200 million? For Jeff, the ‘Oscar Winning’ answer is deep corporate transformation.
To develop a transformation in a corporation with a strong hierarchal chain of command is no easy task and one that needed to “see a real operation procedure inside the company”. One of the first things Jeff implemented was “FAST” (Focus, Accountability, Simplicity and Trust). “So even if we screwed up, and if all we got out of it, then we screwed up faster,” Jess Hayzlett- CMO Kodak.
Such a red carpet initiative brought Kodak together, causing the staff to ask the right questions of themselves; “What is it I do inside the company, my accountability? What are the promises that I must keep for the company? – and so on- how can I do them faster?”
A lighter-hearted corporate culture grew because of ‘FAST’, with employees wearing pins that said I’’m fast, I’m faster, and I’m fastest.’ But without operational procedure there could be no culture change that would kick start the needed transformation. This allowed Jeff to do “my job, and that is to take everybody to the edge of the table, not to the center of the table”. Once Jeff’s staff began to question the status quo, an internal transformation began. Roll on the final act. Time for an external transformation. One of the fist initiatives for the B2C component of Kodak’s businesst was letting everyone know “It’s time to smile”. And Cut, that’s a Rap.
To see the full interview please visit MeetTheBoss.TV
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