Bob Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of concessive growth. What is his secret? The personal approach!
Saatchi & Saatchi are a truly world-wide communications network having 135 offices in eighty-five countries. From the first day of his arduous voyage Bob achieved incredible feats, and within six months he had built face-to-face connections with staff accounting for over 60% of the company’s revenues.
“From my first day at Saatchi & Saatchi, I met with as many people as I possibly could, There is no substitute for a personal presence, I went to four companies in London and then got on a concord and did the same in New York before meeting with the Chairman of our biggest client Proctor and Gamble”.
Bob wanted to break barriers, and he had to be seen as an approachable rock for the company, sharing his vision and hope for the future. Bob wanted everyone to know this and did the same exercise with client’s, bringing both his charisma and long term outlook to meetings and building faith in the brand and in his strategies.
“To be revered as the hothouse for world-changing ideas is what create sustainable growth for our clients.”
Bob Seelert’s uncanny ability to talk about his leadership is one of his many talents, which has lead him to make strong relationships with his clients, earn respect from his staff and attract new business relationships.
To see the full interview with Bob Seelert and learn about the skills that made him successful at Saatchi & Saatchi, visit MeetTheBoss.tv
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